Elixir is absolutely 1000% my favourite brand.
Due to the way my hands sweat when I play, Elixir is the only brand where I don't feel like I am playing on rusted wire.
They stay smooth and in tune, and I like the way they sound.
Can't say a single bad thing about them, regardless of how expensive it gets sometimes, I know I am getting high quality, so I am more than happy to keep buying them as well as suggesting them to anybody looking to try new strings.